Reigning Super Rugby title holders the Queensland Reds aim to become long-term champions by reinventing their game.
The Reds, who returned to pre-season training on Monday said they were "reinvigorated and highly motivated" after the festive season break - as they look to become just the fourth team in history to win back-to-back Super Rugby titles.
Replicating their championship-winning heroics of 2011 is the challenge now awaiting the Reds as they continue their preparations for their opening trial game of 2012 on February 11 against the ACT Brumbies in Cairns.
Reds coach Ewen McKenzie said he was thoroughly impressed with the fitness levels and attitude of the squad upon their return from the break with the players setting a high benchmark ahead of the Reds' Wallabies return to training next Monday.
"We don't hide from the fact that our desire is to become a championship team in the long-term and winning Super Rugby in 2012 is our goal," McKenzie said.
"It was an incredible accomplishment last season although the group has put that behind them and their motivation levels for the season ahead remain at an all-time high. We've got a talented and stable group of players here in Queensland and we want to enjoy more success together.
"It's important though that we continue to reinvent the way we play and that we make improvements in all facets of our game - at training and in games.
"Our work at training now and prior to Christmas has been of an extremely high standard and we can expect this intensity to lift again when our Wallabies return next week.
"We're also aware of the heightened expectations and difficulties that exist for any team entering the season as champions but it's a challenge we won't be fazed by and something we will embrace as a group."
McKenzie said performance on the training paddock and during the team's two trial matches - against the Brumbies and against the Force on February 16 in Perth - would again be used to determine team selections for their round one blockbuster against the NSW Waratahs in Sydney on February 25.
"There is going to be major competition for spots this season and with only two trial games and less than two months before we begin Super Rugby, the players know they must impress with each opportunity they receive," he said.
"It's an enviable position to be in and should lift our group to new heights."
A 30,000 strong Reds Army will greet the Reds in their return to Suncorp Stadium on Saturday 3 March when they host the Western Force in round two.
A record 22,786 members are already on board for the upcoming season with the figure edging closer to the 30,000 membership target in 2012.
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