Japan led 17-14 at the break, but second-half tries from Leonardo Ghiraldini and Andrea Lo Cicero helped Italy finally tame the battling visitors.
Italy grabbed an early opener when Riccardo Bocchino sent Matteo Pratichetti under the posts and Edoardo Gori soon added a second when he dived over the line.
But Japan produced a superb response as Takeysa Usuzuki raced onto a kick before Koji Taira burrowed over and James Arlidge's penalty gave them a half-time lead.
Italy turned to their pack in the second half and a driving maul resulted in a try for Ghiraldini, while Lo Cicero drove through a pile of bodies to score.
Japan did reduce the deficit with a penalty try after Italy were punished for coming in from the side, but Luciano Orquera's penalty rounded off the night's scoring.
Gilbert has released a new line of rugby cleats. The Gilbert Virtuo 8S is part of the exciting new product. Check it out.
The entire All Blacks apparel line has been updated for 2013/14. Check out the New Zealand All Blacks polo.
The Nike Tiempo is a solid rugby cleat and one of few styles still made from full-grain natural leather.
The Gilbert Blitz 8S rugby cleat is a great cleat at a great price of $69.99. Get a new pair of cleats today.
A cool looking all black rugby cleat with the high performance adidas is known for. Get in the Gear!
Wear the crest of the British and Irish Lions on your t-shirt. A great look for the summer.
$29.99
The All Blacks Performance t-shirt is black with hints of blue from the training jersey. Very Cool.
The New Zealand All Blacks training jersey for 2013/14. Get in the Gear!
The USA Rugby Pro Alternate rugby jersey is perfect for any fan of the Eagles. Get yours to wear during the summer Test matches.
The NEW All Blacks 2013/14 jersey has arrived at World Rugby Shop. Dare to wear the colors of the All Blacks.