England have not beaten the Springboks in 10 Tests dating back to the autumn of 2006 and the current national team go into this encounter fuelled by the hurt of two near misses.
Rowntree felt England should have beaten Australia last week and they should have beaten the Springboks in the third Test of the summer tour, which ended in a 14-14 draw in Port Elizabeth.
"We are still hurting from last week. We lost and we are not happy about it," said Rowntree.
"It was a game we should have won.
"That last game in Port Elizabeth was a game we should have won.
"We had lost two games on that tour. We had shown some glimpses but we had given ourselves a mountain to climb by conceding tries.
"That last hour before the game in Port Elizabeth we decided that wasn't going to happen again - and we have to recreate that atmosphere tomorrow.
"I want to see the same as we saw in Port Elizabeth, that pure desire for it not to be a defeat again."
Gilbert has released a new line of rugby cleats. The Gilbert Virtuo 8S is part of the exciting new product. Check it out.
The entire All Blacks apparel line has been updated for 2013/14. Check out the New Zealand All Blacks polo.
The Nike Tiempo is a solid rugby cleat and one of few styles still made from full-grain natural leather.
The Gilbert Blitz 8S rugby cleat is a great cleat at a great price of $69.99. Get a new pair of cleats today.
A cool looking all black rugby cleat with the high performance adidas is known for. Get in the Gear!
Wear the crest of the British and Irish Lions on your t-shirt. A great look for the summer.
$29.99
The All Blacks Performance t-shirt is black with hints of blue from the training jersey. Very Cool.
The New Zealand All Blacks training jersey for 2013/14. Get in the Gear!
The USA Rugby Pro Alternate rugby jersey is perfect for any fan of the Eagles. Get yours to wear during the summer Test matches.
The NEW All Blacks 2013/14 jersey has arrived at World Rugby Shop. Dare to wear the colors of the All Blacks.